Meta launches ‘Vibes,’ a short-form video feed of AI slop

Meta, the parent company of Facebook, has launched a new short-form video feature called "Vibes." This feature is designed to mimic the popular formats of TikTok and Instagram Reels, but with a twist – the majority of the content is generated by artificial intelligence (AI) rather than human creators. The introduction of "Vibes" comes as Meta faces increasing competition from platforms like TikTok, which have gained significant popularity for their user-generated short-form video content. In response, Meta has opted to leverage AI technology to generate a steady stream of video content, potentially reducing the need for human creators. However, the decision to rely heavily on AI-generated content has raised concerns among users and industry experts about the quality and authenticity of the videos. Some have criticized the feature as "AI slop," suggesting that the algorithmic nature of the content may lack the nuance and creativity of human-made videos. Overall, the launch of "Vibes" represents Meta's ongoing efforts to adapt to the evolving social media landscape and maintain its relevance in the face of emerging competitors.