Sonos says it’s forced to raise prices while trying to win back customers

Sonos, the audio equipment manufacturer, has announced that it will be raising prices on some of its products due to the impact of tariffs. The company estimates that it will need to spend $5 million on tariffs in the current quarter alone. The price increases are part of Sonos' efforts to maintain its profitability and competitiveness in the market. The company is also focusing on winning back customers who have been tempted by lower-priced alternatives from competitors. Sonos has long been known for its high-quality, premium-priced products, but the introduction of tariffs on imported goods has put pressure on the company's margins. By raising prices, Sonos hopes to offset the additional costs while continuing to deliver the same level of quality and performance that its customers have come to expect. Despite the challenges, Sonos remains committed to its mission of providing the best possible audio experience for its customers. The company is also exploring other strategies, such as sourcing more components locally, to mitigate the impact of tariffs in the long term.