A World Cup preying on Fomo: Fifa’s 2026 ticket scheme is a late-capitalist hellscape

The article discusses the challenges and controversies surrounding the ticket sales for the 2026 World Cup. It highlights the issues of dynamic pricing, the use of cryptocurrency, and corporate doublespeak employed by FIFA in the ticket-buying process. The article criticizes FIFA's approach, which it describes as a "late-capitalist hellscape" that prioritizes monetization over accessibility and inclusivity. The cheapest ticket for the final match is priced at $2,030, while the much-touted $60 tickets for group-stage games are said to be scarce and difficult to obtain. The ticket-buying process is described as a "digital lottery" where algorithms determine a person's place in the queue, and lower-priced sections are quickly snatched up, likely by bots and bulk-buyers. The article concludes that the entire process appears to be designed to test the public's tolerance for frustration and scarcity, rather than ensuring a fair and accessible experience for fans.