Technology8/6/2025Ars Technica

Hulu’s days look numbered, but there’s reason for Disney to keep it around 

Hulu’s days look numbered, but there’s reason for Disney to keep it around 

The article discusses the future of Hulu, the popular streaming service owned by Disney. According to the article, Disney has announced that Hulu will be fully integrated into the Disney+ app by 2026. This move suggests that Hulu's days as a standalone platform may be numbered. However, the article also provides reasons for Disney to keep Hulu around. Hulu has a strong brand and a unique content offering, including adult-oriented programming that may not fit well with the more family-friendly Disney+. Additionally, Hulu has a large subscriber base, which could be valuable for Disney as it continues to grow its streaming business. The article suggests that Disney may opt to maintain Hulu as a separate brand within the Disney streaming ecosystem, allowing it to cater to a different audience while still benefiting from the synergies and resources of the larger Disney organization. Overall, the article presents a nuanced view of Hulu's future, acknowledging the potential for integration with Disney+ while also highlighting the strategic reasons for Disney to keep Hulu as a distinct part of its streaming portfolio.

Note: This is an AI-generated summary of the original article. For the full story, please visit the source link below.

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