Dutch Uptmz acquired by Aizy to build one AI ad platform across Google, Microsoft and Meta

This article was published on May 29, 2026 The year-old Dutch startup is folding in a seven-year-old performance-marketing platform, betting that customers want AI, automation and human specialists in one place. Most startups spend their first year trying to survive. Aizy has spent its first year buying a company older than itself. The Breda-based AI-marketing firm announced that it has acquired Uptmz, a rival performance-advertising platform, merging the two into a single system that serves more than 600 customers. The combined platform spans advertising across Google, Microsoft and Meta, pairing Uptmz’s automation software with Aizy’s AI optimisation and its bench of performance specialists. Financial terms were not disclosed. Customers of both will move onto one integrated platform, able to run campaigns themselves, lean on specialists, or hand over the whole job. The two halves come at the problem from different ends. Uptmz grew out of the Dutch agency group Springbok Group and spun out as an independent company in 2022, building over seven years into a technically strong, scalable platform for Google and Microsoft ads, weighted towards automation. Aizy, barely a year old, has