Apple says goodbye to the Clips app

Apple Discontinues Clips App Apple has announced the discontinuation of its Clips app, a video creation and editing tool. The company has removed Clips from the App Store and stated that it will no longer be providing any updates or support for the app going forward. Clips was launched in 2017 as a simplified video editing platform, allowing users to create and share short videos with various effects, filters, and text overlays. The app was designed to compete with similar tools like TikTok and Instagram Reels. Despite its initial launch, Clips failed to gain significant traction among users, and Apple's decision to discontinue the app suggests a shift in the company's video content creation strategy. The move comes as Apple continues to focus on its other media-related offerings, such as the iMovie and Final Cut Pro video editing software, as well as the growing popularity of its Apple TV+ streaming service. The discontinuation of Clips marks the end of an era for Apple's experimentation in the social media and video creation space, as the company continues to refine its product lineup and prioritize its core hardware and software offerings.