Apple TV+ raises subscription prices worldwide, including in UK

Apple TV+, the subscription-based streaming service from Apple, has announced a price increase for its service globally, including in the United Kingdom. The price hike comes as the streaming industry continues to see a trend of rising subscription costs from major players. The new pricing for Apple TV+ in the UK will be £6.99 per month, up from the previous £4.99 per month. This represents a 40% increase in the subscription cost. The price changes are also being implemented in other regions where Apple TV+ is available, such as the United States, where the monthly fee has increased from $4.99 to $6.99. The price increase is likely a reflection of Apple's efforts to expand its original content offerings and maintain its competitiveness in the crowded streaming market. The move aligns with similar price adjustments made by other streaming services, such as Netflix and Disney+, as they seek to balance content investment and subscriber growth.