YouTube Premium Jacks Up Prices for the First Time in Years

YouTube is hiking the price of YouTube Premium plans for the first time in almost three years, in a change first reported by 9to5Google. The Individual plan is going from $14 to $16, the Family plan is going from $23 to $27, the Lite plan is going from $8 to $9, and the Music Premium plan is going from $11 to $12. The last time YouTube Premium raised prices was the summer of 2023, shortly after the highest uptick in inflation of the post-covid years. And the company is positioning it as something that will help support people who make content. “We’re updating the price for YouTube Premium plans in the US for the first time since 2023 to continue delivering a high-quality experience that supports creators and artists on YouTube,” a spokesperson for YouTube said in a statement to Gizmodo. “This change allows us to maintain the features our members value most: ad-free viewing, background play, and a massive library of 300M+ tracks on YouTube Music. We continue to offer several plans, ensuring subscribers can choose the option that works best for them,” the statement continued. YouTube Premium subscribers have started to receive emails about the price changes, which appear on the YouTu