American Eagle Says Sweeney Ad Campaign Is Only About ‘Jeans’

In response to criticism, American Eagle Outfitters defended its advertising campaign featuring actress Sydney Sweeney. The company stated that the campaign is solely focused on promoting its jeans and does not have any racist undertones. The controversy arose after some individuals on social media claimed that the ads, which feature Sweeney, a white actress, were racially insensitive. However, American Eagle maintained that the campaign is simply about showcasing its denim products and does not carry any broader social or political messaging. The retailer emphasized that its goal is to highlight the versatility and quality of its jeans, and that Sweeney was chosen as the face of the campaign due to her popularity and relatability with the brand's target audience. American Eagle asserted that the criticism is unfounded and that the company remains committed to promoting its products in a responsible and inclusive manner.