Fiat Heir Elkann Ditches Trucks for Bits, Brands and Biotech

The article discusses the shift in investment focus by the Agnelli family, the heirs of the Fiat automotive empire. Traditionally known for their involvement in the automotive industry, the family, represented by John Elkann, has been diversifying its investments in recent years. Elkann, the current chairman of Exor, the Agnelli family's investment company, has been moving away from the traditional truck and automobile business towards investments in digital technologies, consumer brands, and biotechnology. This strategic shift reflects the family's attempt to adapt to the changing business landscape and capitalize on emerging growth opportunities. The article highlights Exor's investments in companies like Stellantis (the merged entity of Fiat Chrysler and Peugeot), as well as its stakes in technology firms, luxury brands, and pharmaceutical companies. This diversification aims to reduce the family's reliance on the automotive industry and position the Agnelli empire for long-term sustainable growth.