Coke Designed a Plastic Bottle to Sell Us All More Soda

Coca-Cola has introduced a new plastic bottle design to increase soda consumption. The 20-ounce plastic bottle, first introduced in the 1990s, has become the company's signature shape in the plastic era. This new bottle design holds more Coke than the previous glass containers and cans, allowing Coca-Cola to sell more soda to consumers. The article suggests that Coca-Cola's focus on developing a larger plastic bottle was driven by a desire to increase sales and profit, rather than a concern for environmental sustainability or consumer health. The larger bottle size encourages consumers to purchase and consume more soda, which may have negative implications for public health and the environment. The article highlights the commercial strategy behind Coca-Cola's product design, emphasizing the company's focus on expanding its market share and sales volume rather than addressing broader societal concerns.