Google pushes AI into flight deals as antitrust scrutiny, competition heat up

Google has introduced an AI-powered tool called Flight Deals within its Google Flights platform to help users find cheaper flight options. This move comes as the tech giant faces increasing antitrust scrutiny and competition in the travel booking industry. The Flight Deals feature uses machine learning algorithms to analyze historical data and predict potential price drops, enabling users to identify the best time to book their flights. This tool aims to provide travelers with more cost-effective flight options, catering to the growing demand for affordable travel. The introduction of Flight Deals is seen as Google's effort to strengthen its position in the travel booking market, which has become increasingly competitive with the rise of other online travel platforms. This development occurs amidst ongoing antitrust investigations into the company's dominance in various sectors, including digital advertising and online search. By leveraging AI technology, Google hopes to enhance the user experience and offer more value to its customers, while also potentially gaining a competitive edge in the travel booking industry.