Digital Marketers Are Using AI at Record Rates, but Formal Rules Lag Behind - CNET

Our gifting experts are obsessively searching for holiday gifts that are unique, thoughtful and suitable for any budget. Our expert, award-winning staff selects the products we cover and rigorously researches and tests our top picks. If you buy through our links, we may earn a commission. Almost all social media workers are now using AI for their work, for big and small tasks, according to a new Metricool survey. For years, content creators have rightly said that AI design tools weren’t capable enough to help with their work. That might be changing now, according to new data from social media management platform Metricool. Metricool’s survey of over 700 creators and marketers, exclusively shared with CNET, found that 98% of respondents use AI in their work. Some of the most popular tasks where AI is used are strategy design (62%), trend research (61%) and metrics analysis (59%), all of which have increased significantly from 2025. Nearly 40% are using four or more AI tools. The data signals a wider and deeper adoption of AI across social media professionals’ work. “People are using it more strategically rather than just bounc[ing] ideas off ChatGPT or Claude,” said Anniston Ward, U