Facebook launches a new monetization program to attract popular creators from TikTok, YouTube | TechCrunch

Last day to exhibit your breakthrough to 10,000+ tech leaders at Disrupt is on Oct 2. Book Exhibit Table Now. Disrupt doors open Oct. 13. Get your pass and bring someone with you at 50% off. REGISTER NOW. Facebook announced on Wednesday that it’s launching “Creator Fast Track,” a new program designed to help creators grow on Facebook with guaranteed pay and increased content reach. The social network also shared that it paid creators nearly $3 billion through its monetization programs in 2025, a 35% increase from the previous year and its highest annual total to date. The idea behind the new monetization program is to entice creators who have built followings on other platforms to start posting on Facebook. Instead of starting from scratch on a new platform, creators can use the program to attain increased reach on eligible Reels to help speed up their follower growth, plus three months of guaranteed pay for sharing eligible Reels on Facebook. Creators in the program can earn $1,000 per month if they have at least 100,000 followers on Instagram, TikTok, or YouTube, and $3,000 per month if they have over one million followers on any one of those platforms. The program also gives eli