AI startup Friend spent more than $1M on all those subway ads
The article discusses the AI startup Friend and its extensive advertising campaign on the New York subway. According to the report, Friend spent over $1 million on these subway ads, which feature a stark white design promoting their wearable AI device. The ads have been ubiquitous on the subway, catching the attention of many commuters. The article suggests that this significant advertising investment reflects the startup's ambition to raise awareness and drive adoption of its AI-powered wearable technology. While the article does not delve into the details of the device or the company's overall strategy, it highlights the substantial financial commitment made by Friend to market its product through this extensive subway advertising campaign.
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