Netflix's New 26-Minute GTA 6 Release Is Already the No. 1 Movie on Streaming

Rockstar's Grand Theft Auto journey reaches Taylor Swift level We may never know who paid who in the Netflix-Rockstar deal that brought 26 minutes of carefully edited Grand Theft Auto 6 PlayStation 5 gameplay footage to the streaming platform (or for how much… but I bet it was a lot). What we do know is that the plan worked: Rockstar wanted to eventize the release of a trailer that would resonate with longtime fans — or perhaps dormant gamers nostalgic for GTA — and Netflix wanted the explosion of subscriptions, even in the short term. The unique offer has, almost inevitably, skyrocketed to the top of Netflix charts on Friday. Less than 12 hours after its debut, the extended preview of the Lucia and Jason’s Vice City adventure was the number one movie on Netflix, besting legit “Recently Added” movies. Reports suggest that the premiere led to a full 50 percent bump in U.S. viewership on the platform. And with that, in my opinion, GTA 6 has officially achieved Taylor Swift status. When I say GTA 6 achieved Taylor Swift status, I don’t mean Taylor Swift the person, but “a Taylor Swift” as a cultural phenomenon — something so massive, so rare, and so anticipated that it can temporarily