Wearables Are Getting Very Messy

Wearables are an exciting space right now. You’ve got all sorts of smart rings, fitness trackers, smart glasses, weird, useless pins stuffed with AI—you name it. You also have, as a result of all that captivating innovation, quite a few lawsuits. Most recently on that litigious side of things is a lawsuit from screenless health tracker company Whoop, which is suing the maker of a health app called Bevel, alleging that it’s copying core parts of Whoop’s brand. Below is a video of Bevel CEO, Grey Nguyen, talking about the lawsuit. A $10B company with 800+ employees is scared of us, a 20-person team making health tracking accessible to all. Rather than focusing on product and innovation, Whoop has decided to use its newly raised capital on lawfare. In this video, I… pic.twitter.com/gpi6AUpc40 Obviously, the details are a whole can of legal worms, but the suit centers on something called “trade dress,” which is legal terminology that refers to the way a product looks and feels—it’s that je ne sais quoi that Whoop claims Bevel is copying. Bevel, for the record, doesn’t make hardware like Whoop, but it does offer an app that’s meant to crunch the data from health wearables and provide in