UFC landed a $7.7bn deal with Paramount. But is Dana White’s Trump bond a liability?
The article discusses the recent $7.7 billion deal between the UFC and Paramount, but questions whether Dana White's association with former US President Donald Trump could be a liability for the organization. The article highlights that the UFC has become more international, with a diverse and intellectual fanbase, challenging the perception of MMA athletes and fans as "All-American bar fighters." However, it suggests that White's continued ties to the Trump administration, which sought to isolate large parts of the UFC's audience, may be problematic. The article invites the reader to consider whether White has overlooked the evolving and diverse nature of the MMA community, and whether his political affiliations could potentially harm the UFC's growth and appeal to a broader, global audience.
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