Frieze House Seoul Gives Art Fair a Permanent Presence

Frieze, one of the world's leading contemporary art fairs, has established a permanent presence in Seoul, South Korea, with the opening of Frieze House Seoul. This new space will allow the art fair to engage with the local audience beyond the limited duration of the annual event. The fair's director emphasized the importance of having a year-round presence in the city, as people are interested in engaging with the art and the fair's activities for an extended period. This move is seen as a strategic decision to strengthen Frieze's foothold in the growing Asian art market. The establishment of Frieze House Seoul reflects the fair's commitment to expanding its global reach and fostering a deeper connection with art enthusiasts in the region. By providing a permanent platform, Frieze aims to enhance the accessibility and visibility of its programming, positioning itself as a key player in the dynamic Seoul art scene.