Technology8/11/2025NYT

Ford Rejigs E.V. Plans After Suffering Billions in Losses

Ford Rejigs E.V. Plans After Suffering Billions in Losses

Ford, a leading automaker, has announced a revamp of its electric vehicle (EV) plans after suffering significant financial losses. The company, which previously held an advantage over competitors in the EV market, stated that it will employ new materials and manufacturing techniques to reduce the costs associated with producing electric vehicles. The shift in strategy comes as Ford grapples with the challenges of transitioning to electric propulsion systems, which have proven to be more expensive to produce than traditional internal combustion engines. The company's decision to adapt its approach is aimed at making its EV offerings more accessible and competitive in the rapidly evolving automotive landscape. The article highlights Ford's efforts to address the financial constraints that have hindered its ability to effectively compete in the growing EV market. By exploring innovative materials and production methods, the automaker hopes to lower the costs and make its electric vehicles more appealing to a wider range of consumers.

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