How to Become a Vibe Coder

The article discusses the emerging field of "vibe coding," where professionals are hired to capture the essence or "vibe" of a company or product through carefully curated imagery and visual language. Vibe coders use their creative and analytical skills to distill the desired mood, personality, and brand identity of their clients. The article highlights the experience of WIRED's senior correspondent Lauren Goode, who spent time embedded with a vibe coding team. It explores the process of vibe coding, which involves conducting research, brainstorming ideas, and iterating on visual concepts to achieve the perfect vibe. The article emphasizes the growing demand for vibe coders as businesses seek to differentiate themselves in a crowded market and cultivate a strong, cohesive brand identity. It also touches on the subjective nature of vibe coding and the challenges of translating abstract concepts into tangible visual elements. Overall, the article provides a glimpse into the emerging field of vibe coding and the skills and mindset required to succeed in this unique profession.