Science9/10/2025β€’NYT

Trump Moves to Crack Down on Drug Advertising

Trump Moves to Crack Down on Drug Advertising

The Trump administration has proposed a policy to limit drug advertising on television, similar to a 1990s-era regulation. This move aims to address concerns over the rising costs of prescription drugs and the influence of pharmaceutical companies' marketing practices. The proposed policy would restrict the majority of drug ads from being aired on television, which could have a significant impact on the revenues of both drug manufacturers and major media networks that rely on such advertising. The decision comes amid growing public scrutiny over the pricing of prescription drugs and the role of pharmaceutical companies in driving up healthcare costs. Supporters of the policy argue that it could help curb the influence of drug advertising and encourage more transparent and responsible marketing practices. However, the proposal has faced some criticism from industry groups and media companies, who argue that it could limit consumer access to information about available treatment options. The debate over this policy reflects the ongoing tensions between the interests of the pharmaceutical industry, the media, and public health concerns.

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