Borderlands 4 Will Push Franchise Beyond 100 Million Sales, Gearbox CEO Says

Here is a 183-word summary of the news article: Gearbox Software CEO Randy Pitchford has predicted that the upcoming Borderlands 4 will push the franchise's total sales beyond 100 million units. The Borderlands series currently stands at over 94 million units sold, with Borderlands 3 being 2K's fastest-selling game ever at over 23 million copies. Pitchford recalls how the original Borderlands game struggled to gain attention when it launched in 2009, with many predicting it would not find an audience. However, the franchise has since become one of the leading video game series in the world, joining the likes of GTA, Call of Duty, and Minecraft in reaching massive sales milestones. Borderlands 4 is set to launch on September 12 for current-gen consoles and PC, with a Switch 2 version coming in October. The game's $70 price tag has been a point of discussion, but Pitchford believes the game delivers so much value that it would still be worth it even if it cost $350. Overall, the Borderlands franchise has come a long way from its humble beginnings, and Borderlands 4 is poised to take it to new heights in terms of total sales.