How Kentucky bourbon went from boom to bust

The article explores the recent challenges faced by the Kentucky bourbon industry. Once a thriving sector, the industry has experienced a downturn due to various factors. Tariffs imposed by the United States' trading partners, such as the European Union and China, have made Kentucky bourbon less competitive in the global market. Additionally, the industry has grappled with an oversupply of bourbon, leading to a glut in the market. Furthermore, the article highlights the changing preferences of younger consumers, particularly Generation Z, who are less inclined to consume alcohol compared to previous generations. This shift in consumer behavior has also contributed to the decline of the Kentucky bourbon industry. The article paints a complex picture of the industry's struggles, with a combination of external trade policies, internal supply-and-demand dynamics, and evolving consumer trends all playing a role in the bourbon's transition from "boom to bust."