Spotify's next frontier: Fitness content | TechCrunch

Last day to exhibit your breakthrough to 10,000+ tech leaders at Disrupt is on Oct 2. Book Exhibit Table Now. Disrupt doors open Oct. 13. Get your pass and bring someone with you at 50% off. REGISTER NOW. After expanding into podcasts, audiobooks, video, and even physical books, Spotify on Monday announced its next big category: fitness content. The company is building on its reputation as a hub for energizing playlists for your workout to actually become the home to your workout itself. To do so, Spotify has partnered with a number of established wellness creators and the exercise equipment maker Peloton. Workouts from these providers will be accessible from a new “Fitness” hub within the app, or by typing in the term “fitness” in the search box. Their content, in the form of both music and video, will be available across Spotify’s apps on mobile, desktop, and TVs. At launch, both free and Premium users will be able to access dozens of playlists and instructional workout content from creators including Yoga with Kassandra, Caitlin K’eli Yoga, Sweaty Studio, Chloe Ting, Pilates Body by Raven, Abi Mills Wellness, Sophiereidfit, and others. Meanwhile, the partnership with Peloton bri