Apple brings streaming-style subscription bundles to the App Store | TechCrunch

Last day to exhibit your breakthrough to 10,000+ tech leaders at Disrupt is on Oct 2. Book Exhibit Table Now. Disrupt doors open Oct. 13. Get your pass and bring someone with you at 50% off. REGISTER NOW. For the first time, Apple will allow developers to partner with one another to offer subscription bundles through the App Store that would give users access to multiple apps at a lower price than if they subscribed to each separately. At its WWDC 2026 event, the iPhone maker announced an expansion to its App Bundles feature, which had typically allowed a developer with multiple apps to sell them in bundles. Now, Apple says developers will be able to team up with each other to offer users “more for less.” Instead of only bundling apps within their own catalog, developers can partner with each other to create bundles of apps, which cost less than if a user were to buy subscriptions to each app separately. The new bundles borrow from a strategy that’s become increasingly common in streaming and media, where companies like HBO and Disney package together their subscriptions to boost their perceived value and retain customers. Bundles could similarly make sense for developers who have