Inside the Republican network behind big soda’s bid to pit Maga against Maha

The article investigates a coordinated campaign by major US soft-drink and snack-food corporations to counter the Make America Healthy Again (MAHA) movement led by Robert F Kennedy Jr. The companies have turned to a network of Republican strategists, pollsters, and political financiers to pit Donald Trump's Make America Great Again (MAGA) supporters against the MAHA movement, which aims to curb Americans' consumption of soda and ultra-processed foods. The network includes for-hire pollsters, strategists, and political financiers with deep ties to the Republican party, some of whom have obscured their connections to the industry's efforts. The industry has also been indirectly aided by a coalition of free-market ideologues who previously supported Trump's deregulatory agenda. The goal of this coordinated campaign is to stymie the MAHA movement and protect the interests of the soda and snack-food industries, which are threatened by the movement's efforts to change Americans' eating habits.