Why we're all posting less on social media these days - ZDNET

Our gifting experts are obsessively searching for holiday gifts that are unique, thoughtful and suitable for any budget. Americans are getting quieter and more selective about what they share online. And, honestly, same. Follow ZDNET: Add us as a preferred source on Google. New research from Incogni suggests Americans are quietly pulling back from social media, especially compared to just a few years ago. They’re not necessarily deleting every account, but they are sharing less, posting to smaller audiences, removing stressful apps, and becoming more mindful about mental health and the effects of digital burnout. Incogni surveyed a representative sample of 1,000 US adults between June 1 and June 9, 2026. The big finding: 55% of respondents said they post less now than they did five years ago. Another 53% said they have become “stricter” about who can see their posts. The study also found that 47% of respondents have deleted a social or messaging app because of “stress or anxiety.” That’s higher among younger adults, with 61% of millennials and 56% of Gen Z respondents. Also: Meta’s new AI tool lets others use your Instagram posts for image generation – how to opt out That tracks wi