Tubi joins forces with popular TikTokers to create original streaming content | TechCrunch

Last day to exhibit your breakthrough to 10,000+ tech leaders at Disrupt is on Oct 2. Book Exhibit Table Now. Disrupt doors open Oct. 13. Get your pass and bring someone with you at 50% off. REGISTER NOW. In a move to appeal to its younger viewers, the Fox-owned streaming service Tubi has launched its “Creatorverse Incubator” in partnership with TikTok. The initiative announced on Thursday gives content creators support — such as promotions and the potential of funding — to create original shows exclusively for Tubi. The strategy mirrors that of Peacock, which enlisted TikTok creators last year to generate original content, indicating a trend among streaming platforms to tap into the popularity of social media influencers. Tubi launched Creatorverse Incubator to offer new content to Tubi’s current audience, which boasts more than 100 million monthly active users, while also bringing in new customers eager to check out original series featuring their favorite TikTokers. Under the program, selected creators will have the freedom to craft original series across a range of genres, whether scripted or unscripted. Tubi is giving them the creative reins, allowing creators to shape their c