Instagram keeps flubbing on teen safety. Will its new ‘PG-13’ guidelines make a difference? | Tayo Bero

Instagram's Latest Attempt at Teen Safety: Questionable Effectiveness Instagram has introduced new 'PG-13' guidelines in an effort to make its platform safer for teenagers. However, the content guardrails feel like "hollow posturing" after the company's past failures to effectively address teen safety concerns. The new settings will automatically place users under 18 into a 13+ setting, restricting their feed to content that meets the standards of the US PG-13 movie rating. This comes after months of Instagram struggling to convince parents, advocates, and officials that it's a safe space for kids, despite overwhelming evidence to the contrary. Given Instagram's track record of broken promises and ineffective measures, parents should not be overly optimistic about the impact of these new guidelines. The article suggests that the platform's latest attempt at teen safety may be more about public relations than meaningful change.