Google confirms it will sign the EU AI Code of Practice

Google has announced that it will sign the European Union's (EU) AI Code of Practice, a voluntary agreement that sets guidelines for the development and use of artificial intelligence (AI) systems. This move is seen as a strategic decision by the tech giant to maintain its presence and influence in the European market. The EU's AI Code of Practice aims to promote the responsible and ethical use of AI, addressing concerns about transparency, accountability, and the potential for bias or discrimination. By signing the agreement, Google is committing to adhere to these principles and guidelines in its AI-related activities within the EU. This decision comes at a time when the EU is actively shaping its regulatory landscape for AI, with the proposed AI Act being a key part of this effort. By aligning itself with the EU's AI Code of Practice, Google is positioning itself as a cooperative partner, signaling its willingness to work within the EU's evolving AI framework. The move is seen as a strategic maneuver by Google to avoid potential conflicts or regulatory obstacles in the European market, where it continues to have a significant presence and influence.