YouTubers aren’t relying on ad revenue anymore — here’s how some are diversifying

The article discusses how YouTube creators are diversifying their revenue streams beyond just ad revenue. Many YouTubers are now expanding into various business ventures, such as merchandise, sponsorships, and even their own products or services. The article highlights that in some cases, these side businesses are growing faster than the creators' main YouTube channels. This shift is driven by the uncertainty of YouTube's ad revenue, as well as the desire for more control and stability in their income streams. The article cites examples of YouTubers who have successfully diversified, such as selling their own products or offering exclusive content through membership programs. It suggests that this trend is becoming increasingly common among successful YouTubers, as they seek to reduce their reliance on the volatile ad revenue model. Overall, the article suggests that the modern YouTube creator is evolving beyond just content creation, and is embracing entrepreneurial opportunities to build more sustainable and diverse revenue streams.