Cartier, Vuitton and Pinault Use Private Money for Public Art Shows
The article discusses how major luxury brands, including Cartier, Vuitton, and Pinault, are using private money to fund public art exhibitions in Paris during the same period as the Art Basel art fair. These exhibitions are being held at the Cartier and Vuitton foundations, as well as the Pinault Collection. The purpose of these events is to showcase the brands' commitment to the arts and culture, while also potentially attracting more visitors and attention during the busy Art Basel period. The article suggests that these private companies are using their resources to create high-profile art events that can compete with the traditional art fair and museums. This strategy allows the brands to enhance their public image and association with the art world, while also potentially driving sales and interest in their products.
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