Alexa+ at Amazon's 2025 event: Home Greetings, Fire TV recommendations and more

Amazon announced several updates to its Alexa+ digital assistant during its "Devices and Services" event. The key highlights include: 1. Alexa+ Greetings: Integrated with Ring's new 2K and 4K devices, Alexa+ can now recognize visitors and handle interactions accordingly, such as greeting familiar faces and asking questions of strangers. 2. Alexa+ integration with Vega, Amazon's new smart TV operating system: This allows for more personalized recommendations and the ability to find specific scenes in movies or get live sports updates. 3. Alexa+ integration with Kindle devices: Users can now have conversations with the assistant about the content of files and documents stored on their Kindle Colorsoft or Scribe 3. 4. Upgraded Echo devices with new AZ3 and AZ3 Pro chips, offering better voice processing and improved Alexa+ detection. 5. Expanded third-party integrations, including with Fandango, Uber, and Lyft, available through the new Alexa+ Store. 6. A new Alexa+ shopping widget to track Amazon, Whole Foods, and Amazon Fresh purchases and deliveries. The article highlights Amazon's continued efforts to enhance Alexa+'s capabilities, despite the challenges of generative AI, as the company looks to integrate the digital assistant more deeply into its ecosystem of devices and services.