Sephora workers on the rise of chaotic child shoppers: ‘She looked 10 years old and her skin was burning’

The article discusses the rise of chaotic child shoppers at Sephora stores, where preteens are exhibiting concerning behaviors. Experts say the intense pressure to fit in, fueled by social media influencers, is driving these children to engage in harmful activities, such as applying various skincare products indiscriminately, leading to skin irritation, and shoplifting to obtain expensive makeup and beauty items. The article provides two specific examples: a 10-year-old girl who ran around the store applying various acids to her face, causing her skin to become extremely red and irritated, and a woman who was caught shoplifting Dior lip gloss because her daughter was being bullied for not having it. These incidents highlight the growing trend of young consumers emulating influencer behavior and the challenges that Sephora employees face in managing these situations. The article suggests that the beauty stores themselves may not be doing enough to address this issue, as the pressure to fit in and the desire for expensive products continue to drive these behaviors among preteens.