Health9/30/2025BBC

Why I'm challenging Nike, Adidas and Puma over single shoes

Why I'm challenging Nike, Adidas and Puma over single shoes

Stef Reid, a former Para-athletic world champion, is challenging major footwear companies like Nike, Adidas, and Puma for their lack of accessible and inclusive designs for amputees. Reid argues that these companies are failing to cater to the needs of individuals with limb differences, leaving them with limited options or having to rely on custom-made or modified shoes. Reid highlights the importance of having access to properly fitted, comfortable, and high-performance footwear, which is crucial for athletes with physical disabilities. She emphasizes that amputees face unique challenges in finding suitable shoes and that the current offerings from leading brands do not adequately address their needs. The article calls for these companies to prioritize inclusive design and provide more options for amputees, ensuring that they can participate in sports and physical activities on an equal footing. Reid's challenge aims to raise awareness and drive change within the footwear industry, advocating for greater accessibility and representation for individuals with limb differences.

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