Ford switches gears, will push smaller EVs over full-size pickup and van

Ford has announced a shift in its electric vehicle (EV) strategy, prioritizing the development of smaller EVs over its full-size pickup and van models. The company's e-Transit and F-150 Lightning's replacements will be delayed as a result. The decision comes as Ford aims to focus on more affordable and compact EV models to better compete in the growing EV market. This strategic move is a response to the evolving consumer preferences and the need to address the affordability challenge in the EV landscape. Ford's shift towards smaller EVs aligns with the increasing demand for more accessible and efficient electric vehicles, particularly in urban and suburban areas. The company's decision to delay the replacements for its larger models suggests a conscious effort to allocate resources towards the development of these more affordable and practical EV options. This shift in focus could have implications for Ford's overall EV lineup and its position in the competitive EV market. The company's ability to deliver compelling and cost-effective smaller EVs will be crucial in meeting the needs of a wider range of consumers and driving the adoption of electric mobility.