Birmingham’s Wagner urges EFL to sign single global broadcast deal
Birmingham City co-owner Tom Wagner has urged the English Football League (EFL) to sign a single global broadcast deal to expand the competition's reach and audience. Wagner, who recently led a consortium that acquired the club, believes the EFL can grow significantly with a larger platform, highlighting the "quality of the football and the storylines" as well as the "giant underdog mentality" that the league can showcase to the world. Wagner argues that the EFL should prioritize increasing its revenues and audience rather than concentrating on a redistribution deal with the Premier League, which has been stalled for two years despite government pressure. The co-owner's comments suggest a belief that a unified global broadcast agreement could be more beneficial for the growth and visibility of the EFL than the ongoing negotiations with the top-flight league.
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