Augusta National Adds Amazon Prime to Broadcast 2026 Masters

Augusta National Golf Club, the iconic venue of the Masters Tournament, has announced a new broadcasting partnership with Amazon Prime Video. Starting in 2026, Prime Video will air the early rounds of the prestigious golf event, marking the first major tech streaming platform to secure such a deal with the prestigious golf club. The agreement is a significant milestone, as it signifies the growing influence of digital streaming in the sports broadcasting landscape. This partnership will provide Amazon Prime subscribers with exclusive access to the early stages of the Masters, allowing them to experience the tournament's renowned traditions and world-class golf from the comfort of their homes. The move reflects the evolving nature of sports media distribution, as traditional television networks face increased competition from digital platforms. This deal is expected to enhance the accessibility and viewership of the Masters, particularly among younger audiences who are increasingly turning to streaming services for their entertainment needs.