Nearly Half of US Adults Don't Want Pricey Meal Kit Subscriptions. Our Top Pick Just Kicked That Monthly Cost to the Curb

The news article discusses the changing landscape of meal kit subscriptions in the United States. It highlights that nearly half of US adults are not interested in signing up for these services due to the high monthly costs. The article then focuses on Blue Apron, a leading meal kit provider, and its recent efforts to make its offerings more affordable. The article notes that Blue Apron has introduced a new option that eliminates the monthly subscription fee, allowing customers to purchase meal kits on an as-needed basis. This shift aims to appeal to those who are hesitant to commit to a recurring subscription. The author, who was previously a Blue Apron customer, suggests that this change could make the service more accessible and appealing to a broader audience. The article emphasizes the importance of adapting to changing consumer preferences and providing more flexible and cost-effective options in the meal kit industry. It suggests that this shift by Blue Apron could be a strategic move to maintain its competitiveness in the market.