YouTube Expands its Livestreaming Tools In Push for More Live Video

YouTube is expanding its livestreaming tools in a push for more live video content. The platform aims to attract more creators to broadcast live by offering new features and functionalities. The key updates include the ability to schedule a live stream up to 1 year in advance, the option to add moderators to live chats, and the introduction of automatic captions for live streams. YouTube is also making it easier for creators to monetize their live content through Super Chat and Channel Memberships. These changes come as YouTube faces increasing competition from other platforms like TikTok and Instagram, which have also made significant investments in live video features. By enhancing its livestreaming capabilities, YouTube hopes to maintain its position as the go-to destination for online video content, including live broadcasts. The article suggests that YouTube's push for more live video is part of a broader strategy to keep creators and users engaged on its platform, ultimately driving growth and advertising revenue.