Technology12/5/2025•The Guardian
Tesla launches cheaper version of Model 3 in Europe amid Musk sales backlash
Tesla has launched a cheaper version of its Model 3 electric car in Europe, in a bid to reignite demand and appeal to a broader range of buyers. This follows a backlash against CEO Elon Musk's involvement with former US President Donald Trump, as well as weakening demand for electric vehicles. Musk has argued that the lower-priced option, which was introduced in the US in October, will help stimulate demand by making the Model 3 accessible to a wider range of consumers. The move comes as Tesla faces challenges in maintaining its sales momentum, particularly in Europe, where competition from other electric vehicle manufacturers is intensifying.
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