Technology9/30/2025Engadget

OpenAI will let you buy things from Etsy within ChatGPT

OpenAI will let you buy things from Etsy within ChatGPT

OpenAI has launched a new feature called Instant Checkout, which allows users to buy items from Etsy sellers within the ChatGPT chatbot. The feature is powered by Agentic Commerce Protocol, a technology developed by OpenAI and Stripe. Currently, the feature only supports single-item purchases from Etsy sellers in the US, but OpenAI plans to expand it to more regions and merchants, including over a million sellers that use Shopify, in the future. The company has stated that the feature will not affect product prices or rank products higher just because they support Instant Checkout. Orders and payments will still be handled by the merchants, and users can use their card on file with OpenAI or other available payment options. The merchants will be charged a "small fee on completed purchases" for the feature. OpenAI is also open-sourcing the Agentic Commerce Protocol to allow more merchants to integrate with ChatGPT, and the company is continuing to work on adding multi-item cart checkout to the feature.

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