The Oversight Board says Meta needs new rules for AI-generated content - Engadget

The company's "AI Info" labels aren't cutting it, the group said. The Oversight Board is once again urging Meta to overhaul its rules around AI-generated content. This time, the board says Meta should create a separate rule for AI content that's independent of its misinformation policy, invest in more reliable detection tools and make better use of digital watermarks among other changes. The group's recommendations stem from an AI-generated video shared last year that claimed to show damaged buildings in the Israeli city of Haifa during the Israel-Iran conflict in 2025. The clip, which racked up more than 700,000 views, was posted by an account that claimed to be a news outlet but was actually run by someone in the Philippines. After the video was reported to Meta, the company declined to remove it or add a "high risk" AI label that would have clearly indicated the content had been created or manipulated with AI. The board overturned Meta's decision not to add the "high risk" label and says the case shines a light on several areas where the company's current AI rules are falling short. "Meta must do more to address the proliferation of deceptive AI- generated content on its platfor