U.S. Asks Judge to Break Up Google’s Advertising Technology Monopoly
The U.S. Department of Justice has filed a lawsuit against Google, alleging that the tech giant has a monopoly over the digital advertising technology market. The DOJ argues that Google's dominance in this sector has allowed the company to stifle competition and harm advertisers, publishers, and consumers. The DOJ is seeking to break up Google's advertising technology business, which includes the company's ad exchange and ad tools used by publishers and advertisers. The government claims that Google has used its market power to favor its own ad services, making it difficult for competitors to thrive. The lawsuit is part of a broader effort by the U.S. government to rein in the power of big tech companies. The DOJ is seeking to force Google to divest parts of its advertising technology unit, which would significantly undermine the company's dominance in the online advertising market.
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