Outdoor brand Arc'teryx apologises for 'dragon' fireworks in Himalayas

Arc'teryx, a popular outdoor clothing and equipment brand, has apologized for a "dragon" fireworks display in the Himalayas. The event, which took place in the Indian state of Himachal Pradesh, has drawn significant backlash due to concerns over its potential environmental impact. The display, which was part of a product launch event, featured a large-scale fireworks show that resembled a dragon. Local officials have launched an investigation into the matter, as the use of fireworks in the ecologically sensitive Himalayan region raises concerns about the potential harm to the local wildlife and environment. Arc'teryx has acknowledged the concerns and apologized for the incident, stating that they are committed to sustainable practices and minimizing their environmental impact. The company has pledged to work closely with local authorities to address any issues and ensure that such events do not occur in the future. The incident highlights the growing scrutiny and expectations that outdoor brands face when it comes to their environmental responsibility and the need to balance product promotions with the preservation of natural ecosystems.