Technology2/8/2026•TechCrunch

Amazon’s ‘Melania’ documentary stumbles in second weekend

Amazon’s ‘Melania’ documentary stumbles in second weekend

Amazon's documentary "Melania" experienced a significant decline in its second weekend at the box office. The film, which focuses on the life and role of Melania Trump, the former First Lady of the United States, had a strong opening weekend, but its box office performance fell by 67% in the following week. The sharp drop in ticket sales suggests that the film may have failed to maintain the initial interest and enthusiasm from audiences. While the reasons for the decline are not explicitly stated, it could be attributed to mixed reviews, lack of widespread appeal, or the competitive nature of the current movie landscape. Despite the underwhelming second-weekend performance, the documentary's initial box office success may still indicate a level of public interest in the story of Melania Trump and her role as the First Lady. However, the significant drop in ticket sales highlights the challenges faced by the film in sustaining that interest and attracting a larger audience.

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