Europe’s AI labeling and transparency rules are now in effect

Posts from this topic will be added to your daily email digest and your homepage feed. Posts from this topic will be added to your daily email digest and your homepage feed. Posts from this topic will be added to your daily email digest and your homepage feed. Tech companies could face fines if they don’t meet new requirements for AI transparency. Tech companies could face fines if they don’t meet new requirements for AI transparency. Posts from this author will be added to your daily email digest and your homepage feed. Posts from this author will be added to your daily email digest and your homepage feed. The European Union has ushered in some additional rules that aim to make it easier for people to identify chatbots and AI deepfakes online. The new transparency obligations under the bloc’s landmark AI Act came into effect on August 2nd, requiring companies to disclose when people are interacting with AI models, and if content has been generated or altered by them. The transparency rules differ between providers (companies that develop and market AI systems) and deployers (platforms and services that use those AI systems), though some companies like Meta and SpaceXAI are classif