Apple TV+ price jumps 30% to $12.99 monthly

Apple has announced a 30% price increase for its streaming service, Apple TV+. The new monthly subscription fee will be $12.99, up from the previous $9.99 per month. The price hike will apply to new customers starting Thursday, while current subscribers will be affected 30 days after their next renewal date. The decision comes as Apple continues to invest heavily in original content for the platform, with the company aiming to compete with established streaming giants like Netflix and Disney+. Despite the increase, Apple TV+ remains one of the more affordable streaming options in the market. The service offers a selection of critically acclaimed original shows, movies, and documentaries, including hits like "Ted Lasso" and "Severance." The price change is likely a strategic move by Apple to generate more revenue and fund its ongoing content production efforts, as it seeks to maintain a strong presence in the increasingly competitive streaming landscape.