The Kindbody Story: E4, IVF Meets Sales Targets (Podcast)

The news article discusses the business practices of Kindbody, a fertility clinic company, as revealed in internal documents and patient accounts. According to the report, Kindbody has implemented quotas that require its doctors to perform more lucrative procedures, such as in-vitro fertilization (IVF) cycles and associated add-ons, rather than focusing solely on patient needs. The article highlights that patients have reported being pushed towards these expensive IVF treatments, even when they may not have been the most appropriate course of action. This suggests that Kindbody's prioritization of financial targets may have compromised the quality of care and the autonomy of its medical professionals. The article is part of a larger podcast series, "IVF Disrupted: The Kindbody Story," which delves deeper into the company's business practices and their impact on patients. The report raises concerns about the potential conflict between the commercial interests of fertility clinics and the ethical obligations of healthcare providers to prioritize patient well-being.